So since this study was conducted two years ago, has the number of pages marked up with Schema increased significantly? Ward did some quick calculations. The Schema.org website proudly proclaims that Over 10 million sites use Schema.org to markup their pages and email messages. While this figure might sound impressive, it becomes less so when you realise that we passed one billion websites in September 2014, and the number today is closer to 1.08 billion. 10 million as a percentage of 1.08 billion equals 0.926%. Thats an increase of only 0.626% since Searchmetrics study, and still less than 1% of the total websites out there. Its staggering, said Ward of the low number, when you think of the ramifications of how much better search does when we can explain it. Its not easy speaking search engine So then why do so few website owners and content creators use Schema markup on their sites? Theres a good reason for this, Ward said. We all know this is hard work. I dont think its that we mean to be lazy, I just think that ultimately this is very hard to do. Until quite recently, for example, all Schema markup code had to be added in-line around the individual elements of the page.

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has weighed into the debate on artificial intelligence (AI) technology and its potential to one day steal everyones jobs, definitively stating that it wont happen, and that its highly unlikely robots will take over the world either. The analyst firms reassuring words come after dire warnings from prominent individuals such as Professor Stephen Hawking and Elon Musk, the co-chairman of OpenAI , who have both gone on record as to the existential threat posed by intelligent machines . Fears of a Terminator-style apocalypse are so profound that Googles DeepMind has even teamed up with the Future of Humanity Institute at Oxford University to create a so-called AI panic button to prevent humanity from being wiped out. But Forrester, in a new study entitled The Future Of White-Collar Work: Sharing Your Cubicle With Robots , says such measures are unnecessary, as the threat posed by AI has been massively exaggerated by individuals such as Musk and Professor Hawking. Dont believe the hype Google AlphaGos gaming successes and IBM Watson will not usher in a dystopian triumph of machines over humans, Forrester concluded from its study. In the report, Forrester takes a closer look at the role AI is set to play in white-collar jobs in the future. The research firm interviewed experts from more than 30 AI vendors and user companies, including IBM Watson, and found that most enterprises are not ready for the cognitive tipping point, which it defines as the point at which AI alters the nature of specific jobs and can work alongside humans. Forrester says just seven percent of human jobs will be taken by robots by 2025. However, it says that 16 percent of white-collar jobs in the U.S. will eventually be taken by robots, though they will also help to create nine percent of jobs in the same time. Currently, there are an estimated 89 million cubicle workers in the U.S., but that figure will drop to just 12 million by 2025.

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From Search Engine Land: Its here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny Marvin After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version. Jun 22, 2016 by Greg Sterling Google discussed the ad placement potentially a major development for local marketers at SMX Advanced. Back to basics: Why you need to stop stressing over backlinks Jun 22, 2016 by Kyla Becker Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Beckers perspective on why we need to step away from backlinks and get back to basics. Jun 22, 2016 by John Cosley Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. Google brings rich results filter to Search Analytics report within Search Console Jun 22, 2016 by Barry Schwartz After seeing leaked screen shots of a rich results filter in the Google Search Console, it is now available for all to use. SMX East agenda is now live! Check out the SEO & SEM sessions in store for you. Jun 21, 2016 by Search Engine Land Feed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Lands SMX East.

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